P·0101/04
Strategy
Positioning and offer clarity, paired with test design that compounds learnings instead of scattering them.
Performance Creative · Team OwnerPerformance Creative · Team Owner
Performance
Marketing,
storyteller.
$100M+ in TikTok revenue across 250+ brands.Now advising the operators scaling what’s next.
- Exit
- Sapphire Studios, acquired 2026
- Team Owner
- LOVB San Francisco — pro volleyball, 2027
- Main Stage
- Ecom North keynote · SXSW · VidCon · YPO
Fig. 01 — Tom
Chicago / 2026
№ PortraitExposure ƒ/2.8 — 1/250sƒ/2.8 · 1/250s
Trusted By
FableticsAmazonWayfairNikeWalmartOur PlaceDysonSubwayDanoneDraftKingsMercariPepsiCoChimeChewyFableticsAmazonWayfairNikeWalmartOur PlaceDysonSubwayDanoneDraftKingsMercariPepsiCoChimeChewy
01·By the Numbers
A decade of outcomes, not impressions.
Every figure below is signed, sealed, and delivered. Real revenue, real brands, real learnings.
I.— 01
$100M+
TikTok revenue each year, 2022–2025
II.— 02
250+
Brands supported
III.— 03
3–5x
Top creative lift
IV.— 04
Billions
Cross-platform views
02·Principles
How I think about UGC + performance.
Four convictions that shape every brief, every test, and every production cycle we run.
P·0202/04
UGC Production
Creators, briefs, and modular edits engineered around hooks, proof, and the discipline of repeatable delivery.
P·0303/04
Growth
Feedback loops, iteration cadence, and measurement that move CAC down and LTV up — month after month.
P·0404/04
Performance Marketing
Full-funnel creative + media pairing, auction dynamics, and budget choreography that holds up under scale.
03·Proof of Execution
Selected work.
A short list of the engagements, companies, and platforms where I’ve put the playbook to work.
- № 001Sapphire StudiosFounder · Acquired2020 — 2026№ 001
Sapphire Studios
EXIT2020 — 2026Founder · Acquired
- № 002TikTok Creative ExchangePartner · Launch Agency2022 — Present№ 002
TikTok Creative Exchange
PARTNER2022 — PresentPartner · Launch Agency
- № 003Keynotes & WorkshopsSpeaker · Educator2021 — Present№ 003
Keynotes & Workshops
STAGE2021 — PresentSpeaker · Educator
04·The Reel
Performance creative in the wild.
Four pieces from the Sapphire era — hooks, edits, and offers that shipped and scaled at auction.
05·Talks on UGC, AI & Performance
Hire me to speak at your next summit, offsite, or company gathering.
Keynotes, panels, and workshops for growth teams who want a proven playbook for scaling performance creative.
AChapter 05
Key Topics
- Scaling brands on TikTok
- Leveraging AI to build the largest TikTok UGC agency
- Creative testing systems that compound
BChapter 05
Hire me to speak
Keynote (30–45m), fireside Q&A, or workshop — tailored to your product, audience, and budgets.
- Keynote or fireside Q&A
- Team training or hands-on workshop
- Custom testing ladder for your brand
CChapter 05
Brand Performance Guidance
A practical workshop to operationalize UGC at scale. Your team leaves with a repeatable system.
- Hooks matrix, offer map, variants plan
- Higher hook rate, CVR lift, faster iteration
- In-person or virtual, recordings included
06·Past Appearances
Stages + press.
A selection of the rooms, festivals, and feature spots where this work has shown up.
TikTok
TikTok Leadership Conference
TikTok
TikTok at SXSW
TikTok for Business
TikTok For Business Feature
Ecom North
Ecom North
Founders
Founders Q & A
Leveling Up
Leveling Up Summit
07·Let’s Work Together
Make the next move.
Limited spots. Every engagement is vetted. Two ways to work together: advising brands on growth, or speaking at your next brand event. Bring the brief — we’ll see if we’re a fit.
Intake · EditorialMMXXVI
Step 01 / 03Introduction
Who are you?
Every engagement is vetted. Tell us who you are and where you're operating.