P·0101/04
Strategy
Positioning and offer clarity, paired with test design that compounds learnings instead of scattering them.
Performance Creative · Team OwnerPerformance Creative · Team Owner
PerformanceMarketing,storyteller.
$100M+ in TikTok revenue across 250+ brands. Now advising the operators scaling what’s next.
Trusted By
FableticsAmazonWayfairNikeWalmartOur PlaceDysonSubwayDanoneDraftKingsMercariPepsiCoChimeChewyFableticsAmazonWayfairNikeWalmartOur PlaceDysonSubwayDanoneDraftKingsMercariPepsiCoChimeChewy
01·By the Numbers
A decade of outcomes, not impressions.
I.01 / 04
$100M+
TikTok revenue each year, 2022–2025
II.02 / 04
250+
Brands supported
III.03 / 04
3–5x
Top creative lift
IV.04 / 04
Billions
Cross-platform views
02·Principles
How I think about UGC + performance.
P·0202/04
UGC Production
Creators, briefs, and modular edits engineered around hooks, proof, and the discipline of repeatable delivery.
P·0303/04
Growth
Feedback loops, iteration cadence, and measurement that move CAC down and LTV up, month after month.
P·0404/04
Performance Marketing
Full-funnel creative + media pairing, auction dynamics, and budget choreography that holds up under scale.
03·Proof of Execution
Selected work.
- № 001Sapphire StudiosFounder · Acquired2020–2026№ 001
Sapphire Studios
EXIT2020–2026Founder · Acquired
- № 002TikTok Creative ExchangePartner · Launch Agency2022–Present№ 002
TikTok Creative Exchange
PARTNER2022–PresentPartner · Launch Agency
- № 003Keynotes & WorkshopsSpeaker · Educator2021–Present№ 003
Keynotes & Workshops
STAGE2021–PresentSpeaker · Educator
05·Talks on UGC, AI & Performance
Hire me to speak at your next summit, offsite, or company gathering.
AChapter 05
Key Topics
- Scaling brands on TikTok
- Leveraging AI to build the largest TikTok UGC agency
- Creative testing systems that compound
BChapter 05
Hire me to speak
Keynote (30–45 min), fireside Q&A, or workshop. Tailored to your product, audience, and budgets.
- Keynote or fireside Q&A
- Team training or hands-on workshop
- Custom testing ladder for your brand
CChapter 05
Brand Performance Guidance
A practical workshop to operationalize UGC at scale. Your team leaves with a repeatable system.
- Hooks matrix, offer map, variants plan
- Higher hook rate, CVR lift, faster iteration
- In-person or virtual, recordings included