Creative at scaleAI + human intuitionBootstrapped to exitUGC Playbook workshop
Creative at scaleAI + human intuitionBootstrapped to exitUGC Playbook workshop
01Bio
Two bios. Copy either.
Short 59 words
Thomas Ma is a Chicago-born performance marketer, UGC growth strategist, and exited founder. He co-founded Sapphire Studios, a bootstrapped and consistently profitable UGC performance agency that helped drive $100M+ in TikTok revenue, before a successful exit in 2026.
Thomas has spoken at VidCon, YPO, and TikTok Leadership on performance creative, AI workflow automation, and building creative systems at scale.
Full 106 words
Originally from Chicago, Thomas Ma is a performance marketer, UGC growth strategist, and exited founder.
He co-founded Sapphire Studios, a bootstrapped UGC performance agency built without outside capital, debt-free, and profitable from day one. Over a decade, the agency helped drive $100M+ in TikTok revenue across 250+ brands, including Fabletics, Amazon, Nike, Walmart, and Our Place. The agency exited successfully in March 2026.
His work centers on helping brands lower CAC and lift LTV through rapid creative testing systems, scroll-stopping UGC, and AI-powered workflow automation.
He's spoken at VidCon, YPO, and TikTok Leadership on performance creative, AI workflows, and building operating systems for creative at scale.
02Talks
Four rooms he can walk into.
№ 001Keynote · 30–45 min
Creative at scale — the UGC operating system
A decade of lessons from inside TikTok's creator economy. How to build a testing engine that compounds learnings and keeps CAC down as you scale.
01The hooks matrix that drove $100M+ in revenue
02How to brief creators for auction-ready ads
03The 3-variant testing cadence that finds winners fast
For Founders · Growth Leads · CMOs
№ 002Keynote · 30–40 min
AI + human intuition — the new creative stack
Why AI doesn't replace the creative director. It replaces the bottleneck. A practical look at the workflows we built to ship 10× the creative volume.
01Where AI wins, where humans still own the call
02Our full production pipeline, tool by tool
03How to protect taste while ditching the grind
For Creative Teams · Agency Leaders · Ops
№ 003Fireside · 45–60 min
Bootstrapped to exit — building without capital
How we built Sapphire Studios from zero to exit without outside capital, debt, or a single layoff. A candid story of compounding, discipline, and saying no.
01The 10-year decisions that made the exit possible
02When to hire, when to wait, when to walk away
03Post-acquisition: what changes, what doesn't
For Founders · Operators · YPO
№ 004Workshop · 2–4 hrs
UGC Playbook workshop — hands-on
A working session for your team. You leave with a briefing template, hooks matrix, testing plan, and review cadence you can run Monday morning.
01Custom hooks matrix built around your brand
02Weekly testing cadence documented for your team
03Creator brief templates + variant planning
For In-House Teams · Agencies · Offsites
03Assets
Headshots, print ready.
01 / Preferred4000×5000
02 / Alternate4000×5000
03 / On stageAIA 2026
Need logos, a one-pager, or a zip built around your run of show? Ask and it goes out the same day.
04Intro
What the host reads.
15 seconds, walk-on
Please welcome Thomas Ma, co-founder of Sapphire Studios: the bootstrapped agency that drove more than one hundred million dollars in TikTok revenue for 250 brands before its exit in March 2026.
60 seconds, full read
Our next speaker spent a decade building one of the most influential creative agencies in the TikTok ecosystem.
From a bootstrapped shop in Chicago, he and his co-founder grew Sapphire Studios to drive over one hundred million dollars in TikTok revenue across 250 brands (names like Fabletics, Amazon, Nike, and Walmart) before exiting the business in March of this year.
His work sits at the intersection of creative intuition and AI-powered systems. He's here to talk about what actually moves the needle in performance creative. And what's coming next.