Studyingperformancecreatives.
A working library of tools, ad libraries, and benchmarks I actually use to research what's winning the auction this week.
Ad libraries & inspiration.
Where I go when I want to see what's actually running, not what's being talked about.
Meta Ad Library
Search live and inactive ads by brand, keyword, or page across Meta properties. The closest thing to a public auction record.
TikTok Creative Center
Top-performing TikTok ads by industry, objective, and region with performance insights. The first stop for hook research.
Snapchat for Business
Standout Snap ad examples and creative ideas across verticals. Underrated source for vertical-video patterns that translate.
Instagram Creators
Reels-first inspiration hub with trending audio, formats, and creator examples. Best when you need to ride a sound, not start one.
Tools & utilities.
Small, sharp utilities for the daily grind — downloading reference, organizing research, sourcing assets.
Twitter/X Video Downloader
Download videos from Twitter/X posts as MP4. Built it after the third time I needed a clip and the screen-recorder felt cursed.
Customer tracking
Track and manage your customer relationships — contact info, positions, and notes — without spinning up a full CRM.
TikTok Videos No Watermark
Paste a TikTok URL and download the video without the watermark. Useful for reference clips and creative research.
Instagram Reels Downloader
Paste an Instagram post or Reel URL and download the MP4. Built for fast reference saves while researching.